Leading the Shift in Patient Access: Strategies for Call Center Optimization & Digital Engagement

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If you experience issues registering for this webinar, please email or call the MGMA Service Center at 877.275.6462, ext. 1888 to register.

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This webinar – scheduled for October 14, 2025, at 1 pm ET (12 pm CT, 11 am MT, 10 am PT) – is eligible for ACMPE, ACHE (live only), CPE (live only), PDC (live only) and CEU credit, and will be made available as a recording.

A 2024 MGMA poll revealed a startling statistic: Only 11% of medical groups report that most patients schedule appointments digitally. This leaves call centers carrying the burden and creates barriers to timely care. Provider organizations across various specialties such as orthopedics, dermatology and primary care all share a common challenge – complex physician rules, overburdened staff and high patient demand that amplify the strain.

In this session, leaders from specialty organizations will share how they are redefining patient access through centralized scheduling, call center optimization and digital tools. Panelists will highlight strategies such as self-service scheduling and agentic AI that automate call handling, improve efficiency and ensure patients connect with the right care provider quickly.

This 60-minute webinar will provide you with the knowledge to:

• Implement centralized scheduling models to improve provider utilization, scheduling accuracy and appointment volume
• Enhance call center efficiency and patient satisfaction with digital scheduling and agentic AI
• Apply lessons from specialty groups to modernize patient access with self-service tools

Brought to you by Relatient

Terms of registration: By registering for a complimentary sponsored educational webinar, participants understand that their contact information, excluding phone numbers, will be shared with the specific sponsor. Please reference their website’s privacy policy.

Delivery method: Internet Live Course | Group Internet Based
Learning level: Intermediate - Education that builds on a basic curriculum, designed to improve your ability to analyze and apply skills learned to a topic or knowledge area.
Learning format: Traditional
Prerequisites: A basic understanding of the topic or knowledge area.
Advance preparation: None
Duration: 60 minutes

Claiming Credit: If you wish to claim continuing education credit, you must attend the live webinar and complete the session evaluation in order to meet the requirements of the accrediting organizations.

• ACMPE, medical practice administrators in certification and Fellowship through ACMPE
• ACHE, American College of Healthcare Executives Qualified Education
• CPE, Continuing Professional Education for accountants
  • Attendance at the live instructor-led program  
• CEU, generic continuing education credit
• PDC, professional development credits for the Society for Human Resource Management (SHRM)

For detailed continuing education credit information, click here.

**PLEASE NOTE: CEU credit types and totals are listed as a good faith estimate. Actual CEU types and totals offered at time of presentation may vary. Final CEU credit listing will be published on or before the day of the presentation.

Webinars are delivered live using online web conferencing software, which allows you to interact directly with presenters and colleagues through your web browser. 

This webinar will be hosted in Zoom Webinars and will consist of a 60-minute presentation and question-and-answer session. You will receive informational emails with instructions to access the live event and related resources, as well as steps to claim continuing education credits.   

Review this resource for participating in Zoom Webinars or test your connection here.

This webinar is sponsored by Relatient. There is no registration fee.

Live Instructor Cancellation Policy
If for any reason MGMA must cancel this program, MGMA will notify participants by email of the cancellation no less than 48 hours prior to the expected start time.

Contact the MGMA Service Center for cancellations or refunds:
Toll-free: 877.275.6462, ext. 1888
Email: service@mgma.org

Complaint resolution policy
Please contact the MGMA Service Center toll-free at 877.ASK.MGMA (275.6462) for issues or concerns with this webinar.